RJ Reynolds announced it's dropping the shades-wearing promotional character that consumer groups complained attracted children to smoking. The change came in the wake of the tobacco industry's proposed national public-health settlement, which forbids use of cartoon characters or human images in cigarette advertising.
Joe Camel, RIP
announced it's dropping the shades-wearing promotional character that consumer groups complained attracted children to smoking. The change came in the wake of the tobacco industry's proposed national public-health settlement, which forbids use of cartoon characters or human images in cigarette advertising.
