Italian winemaker Andrea Lunardelli says his family has no intention of taking its Führer brand, whose labels depict Adolph Hitler, off the market. The notoriety is just a way of juicing sales, he says, and points to some of the firm's other fine US$6-a-bottle offerings that carry the likenesses of Mussolini, Che, Lenin, and Marx.
Wine After Its Time
Italian winemaker Andrea Lunardelli says his family has no intention of taking its Führer brand, whose labels depict Adolph Hitler, off the market. The notoriety is just a way of juicing sales, he says, and points to some of the firm's other fine US$6-a-bottle offerings that carry the likenesses of Mussolini, Che, Lenin, and Marx.
