Fila, number 3 in the US sneaker market, says it will pay US$80 million over the next seven years to Detroit Pistons star Grant Hill to endorse its products. Nike (which pays Michael Jordan $20 million a year) is the leading sneaker seller, followed by Reebok (Shaquille O'Neal, $11 million).
Sneaker Wars
Fila, number 3 in the US sneaker market, says it will pay US$80 million over the next seven years to Detroit Pistons star Grant Hill to endorse its products. Nike (which pays Michael Jordan $20 million a year) is the leading sneaker seller, followed by Reebok (Shaquille O'Neal, $11 million).
