ABC is going bananas. But slapping stickers on fruit is just one part of the new US$16 million ad campaign the network hopes will be seen at least 44 times this summer by the average adult American under age 50. ABC hopes the omnipresent branding campaign -- billboards, coffee cups, garbage cans, and, of course, television -- will make the network "the champions of television." Why bananas? Yellow returns as the network's primary color.
Fruity Branding
ABC is going bananas. But slapping stickers on fruit is just one part of the new US$16 million ad campaign the network hopes will be seen at least 44 times this summer by the average adult American under age 50. ABC hopes the omnipresent branding campaign -- billboards, coffee cups, garbage cans, and, of course, television -- will make the network "the champions of television." Why bananas? Yellow returns as the network's primary color.
