Watching TV seems to be increasingly uncool for young Americans, according to a survey by Nielsen Media Research, and computers may be the reason why. Prime-time viewing among adults 18-34, one of the demographics most prized by networks and advertisers, fell 6 percent on a season-to-date average compared with the same period last year. Asked for an explanation, one TV ad exec said, "These are people that eat, sleep, and drink computers and the Internet."
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Watching TV seems to be increasingly uncool for young Americans, according to a survey by Nielsen Media Research, and computers may be the reason why. Prime-time viewing among adults 18-34, one of the demographics most prized by networks and advertisers, fell 6 percent on a season-to-date average compared with the same period last year. Asked for an explanation, one TV ad exec said, "These are people that eat, sleep, and drink computers and the Internet."
