Not to be left out of the technology revolution, Milwaukee's Miller Brewing Company has created a "beer pager" to help users and boozers manage their hectic drinking schedules.
The Miller Lite Beer Pager lets users input a list of email addresses, favorite places, and other crucial party-planning notes, which can be sent out to notify revelers of upcoming keggers and other such events. When a page is sent, the application automatically records the event on everyone's calendar, including who has accepted or declined.
"The Beer Pager is a faster, easier and more creative way to manage social get-togethers. We like to think of it as Milwaukee's contribution to the technology revolution," said Rich Lalley, Miller Lite marketing director.
Created by San Francisco's Red Sky Interactive, the 6MB desktop application can be downloaded for free, and requires Macromedia's Shockwave plug-in to enable the pager's sci-fi moving parts and R2-D2-like noises.
When a pointer is dragged over the bottle cap icon, the familiar-"pafffff" sound of an unleashed beverage is heard.
Miller, the brewer of Miller Lite, Meister Brau, Milwaukee's Best, and Mickey's Malt Liquor, recommends that only those over 21 download the software. Visitors to the site are asked to enter their birth date, and those who fail to submit an adult age are curiously redirected to the Go.com portal home page.
