Date: Thursday, March 15, 2001 9:50 AM
From: KH Fitzpatrick ([email protected])
To: [email protected]
Subject: Privacy a Tough Sell After Crash
Sorry, the primary reason that consumers have stopped responding to banner ads (and I suspect will resent the new larger ads) is because they cannot be assured that they can do so without their privacy being compromised ("Privacy a Tough Sell After Crash," March 10, 2001).
I don't think there is anyone who has not clicked onto an ad without finding a subsequent cookie and endless e-mails. While the same thing happens when one subscribes to a magazine, for example, one's privacy is somewhat less compromised. Until I can access an online ad without immediately making myself part of a database, I will continue to avoid doing so.
