Date: Tuesday, July 02, 2002 10:50 PM
From: Robert Ruffo ([email protected])
Subject: Going After Tech, Not Tech Users
Thing is, guys, consumers might like being able to skip commercials, but who exactly will pay for the programming if advertisers no longer see a benefit in buying spots? ("Going After Tech, Not Tech Users," June 10, 2002)
Bet if you asked beer consumers, they'd tell you that they'd love it if beer were free too. What if someone came out with a technology that enabled you to steal beer from Budweiser? Would you suggest people defend this technology and "consumer rights" then too?
Sitting through commercials is the cost of television; it isn't free. Nothing can be.
