The first tobacco CEO to acknowledge smoking is addictive is offering a new cigarette that lets smokers choose their level of nicotine. But Vector Tobacco stops short of marketing its Quest cigarettes as a smoking cessation product, a claim that could draw the regulatory attention of the FDA. "The purpose of this product is to help people get to a nicotine-free environment, where they can have zero nicotine in their system. Then they can decide what to do from that point forward," said Bennett LeBow, who runs parent group Vector Group. Researchers at Duke University's Nicotine Research Program says subjects have been able to step down their nicotine intake but have been unable to put down their Quest 3 smokes within six weeks.
Quest-ionable Cigarettes
The first tobacco CEO to acknowledge smoking is addictive is offering a new cigarette that lets smokers choose their level of nicotine. But Vector Tobacco stops short of marketing its Quest cigarettes as a smoking cessation product, a claim that could draw the regulatory attention of the FDA. "The purpose of this product is to help people get to a nicotine-free environment, where they can have zero nicotine in their system. Then they can decide what to do from that point forward," said Bennett LeBow, who runs parent group Vector Group. Researchers at Duke University's Nicotine Research Program says subjects have been able to step down their nicotine intake but have been unable to put down their Quest 3 smokes within six weeks.
