Audacious Advertising

New Jersey car dealer Brad Benson believes even ruthless dictators could use a new car. Benson, who runs a Mitsubishi and Hyundai dealership, ran a radio ad last week offering a car to Saddam Hussein if he leaves Iraq. "If he'll just give up now and get out of Iraq, I'll give him a brand new Mitsubishi, nicely equipped, every year for the rest of his life," Benson said in the ad. The response was overwhelmingly negative. Benson pulled the ad and apologized in a second ad, but that one bombed too. More than 700 people complained that Benson had nothing to apologize for. Benson says the offer for Saddam still stands.