Put a Cork in It

Put a Cork in It

Legions of dieters, ever on the prowl for an easier way to lose weight, have piled onto the low-carb bandwagon. But now many suffer irregularity from eating more meats and cheeses, clogged up by their limited intake of fruits and vegetables. Companies that sell fiber laxatives are responding by shifting their marketing campaigns from the silver-haired to the fiber-impaired. GlaxoSmithKline is trumpeting a "zero-carb solution to a low-carb problem," saying Citrucel can "help you get back on track." Proctor & Gamble urges dieters to buy Metamucil to "stay regular. The 0 net carb way." Sounds like consumerism at its finest: Rather than exercising more and eating less, just feast higher on the food chain and turn to the drug store to cure what ails you.