Slideshow: How to Get Gamers to Play Online

Online multiplayer games that came after haven't been as popular as hoped. Industry executives say the genre may need to be tweaked significantly to attract mainstream players. By Daniel Terdiman.
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While EverQuest has become a major success, many agree that such games have to be easier for new players to understand before they can reach a mainstream audience.Courtesy of Sony Online Entertainment

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There's approach to virtual worlds is to go after the "AOL audience," which consists of 30- to 40-year-olds who go online to meet up with friends and family when they can't be together in the real world.Courtesy of There