In an attempt to attract

In an attempt to attract monied Mac users to its website, the Jaguar Motor Company is offering visitors a chance to win a unique black Apple iPod, according to MacCentral.

The promotion is the brainchild of "lifestyle and trend influence" marketing agency, Exposure.

"When we started looking at it, we decided what they really needed was to have the movers and shakers adopt (Jaguar's X-Type car)," Chris Stephenson, CEO of Exposure, told MacCentral. "Knowing that market as we do, by definition those people tend to be more Mac oriented. Mac users are independent in their thinking and they are the people we wanted."

... By focusing on the Macintosh user base, Stephenson and Jaguar felt they were targeting the exact audience they wanted and needed for the X-Type. The company's Web site never drew much traffic from Mac users in the past, but since the new campaign started, the site has grown considerably.

"The most interesting statistic that came out of this was 72 percent of all our traffic is using Mac OS X," said Stephenson. "People don't think often enough about the value of the Mac audience in marketing campaigns." ...

"Mac users are people that shape opinion; they use Macs to create," said Stephenson. "They are independent thinkers that don't follow, they lead."

As well as lots of pictures of rich and thin "X-Types," Jaguar's site features free song downloads from Kaskade, DB and Stakka and Zero 7.

Curiously, the winning song in Apple's 100 million iTunes competition was also a tune by Zero 7: a remix of Somersault by Dangermouse (of the Grey Album fame).