That said, let's get down to some product analysis.
What happens to everyday objects as
time passes? We'll start with this
Tropicana apple juice bottle, because
I happen to have it in my hand at the moment.
Let's consider its history, exactly what it
looks like now, and the determining
cultural, governmental, infrastructural,
and commercial forces that made it look
that way. Which aspects change fast?
Which aspects change slow? Which
aspects are almost sure to change in
five years? Which ones are practically
guaranteed to still be there?

