Product Analysis

That said, let's get down to some product analysis.

What happens to everyday objects as

time passes? We'll start with this

Tropicana apple juice bottle, because

I happen to have it in my hand at the moment.

Let's consider its history, exactly what it

looks like now, and the determining

cultural, governmental, infrastructural,

and commercial forces that made it look

that way. Which aspects change fast?

Which aspects change slow? Which

aspects are almost sure to change in

five years? Which ones are practically

guaranteed to still be there?