*Boy, that sure is clever. That's so clever and subversive
that it's hard to believe that Natalie Jeremijenko isn't
involved in it somehow.
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THE INTERNATIONAL DATABASE OF CORPORATE COMMANDS
CALL FOR GLOBAL PARTICIPATION
Contribute corporate commands at: www.corporatecommands.com
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FOR IMMEDIATE RELEASE
Contact:
The Institute for Infinitely Small Things
www.infinitelysmallthings.net
617-501-2441
Contribute Your Research:
www.corporatecommands.com
BOSTON, MA & INTERNET, February 4, 2005
The Institute for Infinitely Small Things announced its new research
initiative today, THE INTERNATIONAL DATABASE OF CORPORATE COMMANDS (IDCC). This research database is open to submissions of corporate commands from researchers around the world. Researchers from around the world can upload text (multi-language support), metadata and photographic documentation of corporate commands in context.
WHAT IS A CORPORATE COMMAND?
A Corporate Command is an instruction work, a call to action in the form of an imperative:
"Just Do It"
"Turn on the Future"
"Live without Limits"
"Tap into great taste"
"Think different"
"Ride the light"
"Live Like You Mean It"
It is the hypothesis of the Institute for Infinitely Small Things that
these commands, largely and consciously ignored by a public
over-saturated with advertisements, function at the scale of the
infinitely small. Tiny events that do not disturb one's consciousness or disrupt one's identity as "free" agents, these commands seep under the surface of the individual and lay claim to the territory of the Deleuzian Virtual. Desire, memory, and future potentiality become territories for conquest and tactics for social and political control.
By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands (IDCC), the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.
EVENTS & EXPEDITIONS:
The Institute for Infinitely Small Things will be using the IDCC to lead a series of public expeditions during the 2005 Boston Cyberarts Festival in April-May. The Institute's temporary laboratory will be situated at Space 200 at 200 State Street in Fanueil Hall. Please check the website for exact times and locations of expeditions:
www.infinitelysmallthings.net
PARTNERSHIPS:
The Institute welcomes requests for Research Partnerships from
institutions and individuals engaging with similar questions. The IDCC is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 license. We are interested in publishing, syndicating or linking to any
research that is relevant to our mission.
CONTRIBUTE YOUR RESEARCH:
www.corporatecommands.com
ABOUT THE INSTITUTE FOR INFINITELY SMALL THINGS
http://www.infinitelysmallthings.net
The Institute for Infinitely Small Things is a research organization
dedicated to the creation, collection and documentation of all of the
infinitely small things in the world, past, present and future. The
Institute's research projects are concerned with creating a critical
cartography through which to explore notions of political power, social controls, collective agency and human freedom.
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