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False Alarm: Same Directors Behind Apple Intel Ad/Music Video

There’s a simple explantion why Apple’s new cleanroom ad looks just like a music video for The Postal Service: they were both made by the same people. Sarah Moody of Sub Pop Records, The Postal Service’s Seattle record company, writes: “… the Apple commercial is indeed very similar, it wasn’t licensed in any form, and […]
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Apple Intel chip ad

There's a simple explantion why Apple's new cleanroom ad looks just like a music video for The Postal Service: they were both made by the same people.

Sarah Moody of Sub Pop Records, The Postal Service's Seattle record company, writes:

"... the Apple commercial is indeed very similar, it wasn't licensed in any form, and was made by the same directors as the Postal Service video. We weren't alerted to the fact that it existed until the day it came out."

Moody didn't say, but The PS's Such Great Heights video was made by directing duo Josh Melnick and Xander Charity, whose working name is Josh & Xander.

Apple's ad agency, TBWAChiatDay, didn't respond to a request for comment.