Further entirely depersonalized and scientific study reveals
that Kareena Kapoor's "Chocolate Seduction" is not a perfume, but a beauty soap.
http://www.businesswireindia.com/PressRelease.asp?b2mid=8715
Kareena and Lux Celebrate 75 Years of Stardom with Exotic Beauty Secrets
New Delhi, Delhi, India, Thursday, December 29, 2005 – (Business Wire India)
Lux – one of the most trusted brands in the country - is celebrating its 75 years of stardom in India. Lux soap was launched in India in 1929.
Lux is the largest personal wash brand in the country with a value share of 15%. Three in every five Indian consumers enjoy the luxurious bathing pleasure of Lux during the course of a year.
(((I do hope they enjoy the pleasure of bathing more
than once a year; hot and cold running water is by no means
a given in, say, the deserts of Rajasthan.)))
The Lux Celebration Range is a set of three exclusive variants- Aromatic Glow and Chocolate Seduction and Lux White Spa body wash containing exotic ingredients, never seen in the Indian market before.
Chocolate Seduction –
Rich with cocoa cream and strawberry vitamins, this special offering from Lux nourishes your skin and leaves it looking deliciously gorgeous. The chocolate smell and colour is highly enticing, and the name Chocolate Seduction builds on this attribute of the soap. This is the first time Chocolate in soap has appeared in India. Further, for branded soaps across the world, this is a first as well.
(((I reckon it's a little counterintuitive to wash with chocolate,
but hey, 'hot pink is the navy of India.')))
Stylish Kareena says, “To be the Lux Star introducing the exotic beauty secrets is really an honour. Endorsing the Celebration Range is a great experience. The association with Lux is now more evolved and exciting! To be a Lux star in a lot of ways truly defines a turning point in your career where you know for certain you have reached a certain pinnacle. I am proud to be a Lux star.”
(((She's not kidding; not only her sister, but her Mom used
to be a Lux star. It must feel really validating to be a
multigenerational Bollywood star with a multigenerational
soap contract.)))
Also being launched at this occasion is a special Lux body wash calendar 2006, which has 12 sensuous poses of Kareena in it. (((Consumer stampede! Take cover!))) This calendar captures the essence of the brand and the sensuality of Kareena in an exciting way.
Kareena says, 'I love the calendar since these are my 12 best looks ever! I feel highly privileged that Lux Body Wash chose me to launch the calendar. It is an amazing honour and I feel truly proud!'
(((Okay, that may be laying on the chocolate a little thick, 'Stylish Kareena,' but I have no 2006 calendar yet and I am emailing these Lux PR guys pronto. Imagine the groundswell if this blogpost got slashdotted and tens of thousands of unbathed Linux geeks suddenly demanded free Kareena calendars from distant Mumbai!)))
Media contact details
Mallika Sinha / Romita Kumar,
IPAN,
+91 (011) 4249 2100,
[email protected] / [email protected]
