WTF Happened to Majesco

Who doesn't love Chris Morris' Game Over column? The CNN/Money gaming guru strikes again this week with an examination of why publisher Majesco tanked in its financial earnings and subsequently decided to pull out of the "premium console market." Even if numbers make your head spin, it's worth a read:

Even Majesco's safety valve – plug and play television games and video products for the Game Boy Advance – fell through, said Michael Pachter, senior vice president of research for Wedbush Morgan Securities. GBA Video failed to take off as the company had hoped. And Majesco found its plug and play games up against stiff competition from Jakks Pacific, Atari, and Midway. Ultimately, its products floundered.

"It was a perfect storm," said Pachter. "One could say it was a bad strategy; I would say instead of bad it was a very risky strategy. Essentially, they played blackjack and put a quarter of their money on each hand and busted every time."