WIRED Staff
Culture

Atari Selling off its Heroes

The morning brings another entry in the ongoing saga of Atari, a company described by CNN/Money’s Chris Morris as “hovering on life support“. After a terrible Q4, UK trade mag MCV reports that CEO Bruno Bonnell plans to sell off the company’s internal development studios. And he puts an absolutely precious little bow on the […]

The morning brings another entry in the ongoing saga of Atari, a company described by CNN/Money's Chris Morris as "hovering on life support".

After a terrible Q4, UK trade mag MCV reports that CEO Bruno Bonnell plans to sell off the company's internal development studios. And he puts an absolutely precious little bow on the whole package, too:

“Ahead of all this, we had decided in December that we should refocus our creativity efforts on external studios, rather than internal development,” he told MCV.

If Game|Life ever goes down in flames rest assured that the final post will be an announcement that I am "refocusing my creativity efforts" on assembling full cigarettes from butts I find on the ground.

And Next Gen reported that things got even cuter when Bonnell said: "People love the drama of speculating about Atari. But they should think of us as heroes." I'm glad somebody's upbeat and chipper about this; I really am. It beats threatening to kill himself with a warm croissant.