WIRED Staff
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NYT: LucasArts Seeks "Innovation"

The New York Times has a story today on LucasArts and the company’s quest to throw off the shackles of “Star Wars” and become a more well-rounded game publisher: And perhaps most important, Mr. Lucas has no plans to make any more “Star Wars” movies. That means LucasArts will have to work that much harder […]

The New York Times has a story today on LucasArts and the company's quest to throw off the shackles of "Star Wars" and become a more well-rounded game publisher:

And perhaps most important, Mr. Lucas has no plans to make any more "Star Wars" movies. That means LucasArts will have to work that much harder to come up with ideas of its own. "We are not the 'Star Wars' game company," said Micheline Chau, president of Lucasfilm. "And Jim [Ward, LucasArts' president] knows what he has to do."

There are also jabs at Electronic Arts, so it's fun for the whole family.