WIRED Staff
Culture

Xbox 360: Too Cheap?

GamerDad’s Dave Long asks: was the Xbox 360’s $299/$399 pricing structure — equal to or greater than all other mass-market console launch prices in history — too cheap? The beginning of a console generation has typically been for those with deep pockets or an unhealthy hardcore jones for videogames. These people are willing to smack […]

GamerDad's Dave Long asks: was the Xbox 360's $299/$399 pricing structure -- equal to or greater than all other mass-market console launch prices in history -- too cheap?

The beginning of a console generation has typically been for those with deep pockets or an unhealthy hardcore jones for videogames. These people are willing to smack down big bucks for the latest technology. The price of 360 was too low to keep the launch confined to that group and it was a big mistake in my opinion. With a higher price tag, Microsoft would have made more money, made sure sellouts wouldn't have lasted for months after Christmas and still sold through all the units they had to sell before the holiday.