WIRED Staff
Culture

Software Makers Blindsided by Wii?

Noted game industry analyst Michael Pachter tells Next Gen that some software makers might not be in position to take advantage of Wii’s potential success: “If the Wii sells — I’m just being ridiculous here — 10 million units in the first year, who benefits? Well, clearly Nintendo, and clearly Ubisoft will capture that higher-end […]

Noted game industry analyst Michael Pachter tells Next Gen that some software makers might not be in position to take advantage of Wii's potential success:

"If the Wii sells -- I'm just being ridiculous here -- 10 million units in the first year, who benefits? Well, clearly Nintendo, and clearly Ubisoft will capture that higher-end mature audience, and clearly Sega will be there and do well, but can I say [THQ] would sell 5 million copies of Spongebob? No way."

This seems to back up the assumption that game publishers were only learning along with the rest of the world how cool Wii really is*.

*OMG INTARWEB I AM STILL TEH BIAS