Microsoft's Music Player "Doomed"

Eliot's new Listening Post column today on the main site has some harsh words for Microsoft's no-longer-an-open-secret handheld device:

Prior to Friday's announcement, some were calling the new device the "mPod" (Microsoft + iPod) killer. But given Microsoft's typically tone deaf approach to usability and Apple's market lead it will be a miracle if its next nickname isn't the "iClod" (iPod + clone + awful).

Microsoft's entry into music-player manufacturing is obviously a last resort, undertaken kicking and screaming.

What do you guys think? I'm rather a Luddite when it comes to digital music players; I was using a crappy Sony Hi-MD player for the longest time and only just recently started carrying tunes around on a 4GB iPod Mini that I won from Konami. I've talked about getting a Video, but it's not that important to me. Plus I wonder if Apple won't release something even cooler this holiday, to counteract Microsoft's entry -- Eliot would probably argue that they don't need to, though.