WIRED Staff
Culture

Wii: Profitable Out of the Box

Reuters reports that Nintendo, unlike its competitors, will turn a profit on Wii hardware and software starting day one: “We will make a profit on the entire Wii proposition out of the box — hardware and software,” Reggie Fils-Aime told Reuters in an interview. “That really is a very different philosophy versus our competitors. We […]
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Reuters reports that Nintendo, unlike its competitors, will turn a profit on Wii hardware and software starting day one:

"We will make a profit on the entire Wii proposition out of the box – hardware and software," Reggie Fils-Aime told Reuters in an interview.

"That really is a very different philosophy versus our competitors. We are a company that competes only in the interactive entertainment space so we have to make a profit on every thing we do."

Well, at least investors will be happy to hear that. I doubt, however, that gamers spending sixty dollars on extra controllers probably won't be mollified by the fact that Nintendo gets to keep some of that.

More news and hands-on Wii game impressions coming from the show floor later today.