Okay, any websurfer can see that see that Sushmita Sen, former beauty queen and current top-ten Bollywood actress, looks pretty good in in front of a camera. That's her job. But what's really interesting here? It's seeing Levi's airing-out their fusty reputation by doing dominance-and-submission vibes – in the Indian market.
Check out the Indian detailing in those jeans. Jeans have been the signifiers of globalization for something like fifty years now. They're Pax Americana, Washington-Consensus clothing. But these are Indian jeans. They're as Indian as Indian railroads and Indian cinema. An American woman could show up in a pair of these Indian jeans in Chicago or New York, and people would look at her funny; these jeans, which are the ultimate American garment, just aren't quite Yankee any more.
An American woman would actually look *cooler in these Indian Levi's* than she would look in American Levi's, which are not the cool jeans of choice in the USA any more. They've offshored. They're clinging to Sushmita for dear life.
*And if offshored jeans actually start *blowing back* into the USA because the Americans are too broke, violent and distracted to be fashionable, wow, all bets are off. After all, they're already stitched-together offshore. Designing them offshore? Not a problem.
