Sony Kills Game Importer Lik-Sang

Popular Hong-Kong based online games retailer Lik-Sang announced today that they will be going out of business thanks to recent lawsuits brought against the company by Sony:

Sony claimed that Lik-Sang infringed its trade marks, copyright and registered design rights by selling Sony
PSP consoles from Asia to European customers, and have recently obtained a judgment in the High Court of London (England) rendering
Lik-Sang's sales of PSP consoles unlawful.

As of today, Lik-Sang.com will not be in the position to accept any new orders and will cancel and refund all existing orders that have already been placed. Furthermore, Lik-Sang is working closely with banks and
PayPal to refund any store credits held by the company, and the customer support department is taking care of any open transactions such as pending RMAs or repairs and shipping related matters. The staff of Lik-Sang will make sure that nobody will get hurt in the crossfire of this ordeal.

Last week, Lik-Sang lost the case that Sony Computer Entertainment Europe had brought against the company in London's High Court. The court found that by selling and advertising imported PSP systems to the UK, Lik-Sang was in breach of Sony's intellectual property rights.
Ironically, Lik-Sang points out in the release, SCEE executives were some of their best customers:

The list of PSP related Sony Europe orders reads like the who's who of the videogames industry, and includes Ray Maguire (Managing Director,
Sony Computer Entertainment Europe Ltd), Alan Duncan (UK Marketing
Director, Sony Computer Entertainment Europe Ltd), Chris Sorrell
(Creative Director, Sony Computer Entertainment Europe Ltd), Rob Parkin
(Development Director, Sony Computer Entertainment Europe Limited), just to name a few.

I'll forgive them the tired who's-who construction, because I'm having trouble coming up with coherent sentences while my brain sputters in disbelief at this phenomenal bullshit. I'm not really that up on UK law, but is there any precedence for this? Did Sony actually have the law on their side, or is this merely a case of Sony's high-powered legal team stepping on the little-guy-in-the-right?

My favorite Hong Kong-based import retailer Play-Asia seems, for now, safe, even though I'm thinking of taking them to court for fucking up my Phoenix Wright 2 order.