Where Are J Allard's Dreadlocks?

Newsweek's N'Gai Croal took some time today to attempt to collect on a bet from a newly reborn J Allard, who appears on the cover of the latest issue of BusinessWeek. Asks Croal:

The bet: whether the PSP would reach worldwide shipments of 10 million units within the same 12 month span of time it had taken the PS2, give or take 3 months. We took the pro; Allard, the con. If we were correct and the PSP hit its mark, Allard would wear a dreadlock wig for the entire month of May, including the week of E3 2006. But if Allard were right and the PSP missed our agreed-upon milestone, he would get to shave our dreads.

Sony, perhaps in an attempt to see what Allard looks like with hair, did ship 10 million units of the PSP. (Good thing N'Gai said "shipped", not "sold".) But Allard-in-a-dreadlock-wig was nowhere to be seen at E3. Hell, neither was Allard.

Double Life: J Allard's Big Bet [Newsweek]