England's Sheffield Hallam University got together with Virgin Mobile to do some research, and together discovered what the rest of us already knew: men preen and prance with their digital peacock feathers, and labor to this day under the illusion that doing so will get them laid. The cell phone remains a status symbol, it seems, despite recent claims to the contrary.
The "research" clearly exists to serve Virgin's marketing program — their PR response to this turns one's mind into mush — but anything that encourages other men to make Gervaisian fools of themselves in front of women is, ultimately, to be commended.
Men Use Phones to Flirt [Cellular News]
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