
Microsoft alumnus Scott Berkun, author of a forthcoming book on technological progress, notes that people spend a lot of time trying to suppress new ideas. He's compiled a list of common rhetorical techniques used to kill innovation, and posted them to his blog.
"That never works," and "It will be too expensive," are classics, but my favorite is "Do you want a pony?"
This reminds me of a tradition in creative writing called "murdering your darlings," wherein authors methodically excise the much-loved but questionable turns of phrase they become blind to during the process of creation. While this works for purple prose, the world of ideas demands a more liberal attitude to that which, on first look, appears "obviously" wrongheaded.
Idea killers: ways to stop ideas [Berkun Blog]




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