The Evening Whirl had a singular design—mug shots, both profile and obverse, were wainscoted two deep below the headlines. Pictures of the perps, Ben Thomas knew, sold newspapers. The faces were almost always black. Eight columns of triple-decker tombstones declaimed the week’s crimes and scandals, usually involving a killing, a cutting, a robbery, a rape, or some piece of local gossip. The lead story of nearly every edition was annexed with verse, built of four-line stanzas rhymed a-b-a-b. The meter of the lines approached the iambic. Headlines and pictures were sometimes cockeyed. Captions and advertisements were occasionally handwritten. With its shabby appearance and neighborhood scuttlebutt and atmosphere of danger, the Evening Whirl had the look and feel of an old, dark corner-saloon metamorphosed into a newspaper.
People likened Thomas to a Wild West newsman, an X-rated Walter Winchell, a blues lyricist. In later years he was also called an ancestor of gangsta rap. But he considered himself none of these things—in his own eyes he was a crusader against crime, an exposer of wrongdoing, and he had absolute confidence in the righteousness of every word that he wrote.