(((I'm in Amsterdam, and I'm getting spammed for Oregonian chocolate-flavored globalized multiculti potato chips. As William Irwin
Thompson once said, "Electronic communication is totally destroying literate civilization." Well, pass the Asian-style BBQ potato chips, and let's settle right in to the designer couch and get on with the job.)))
"Hi Bruce, just a heads-up to let you know that People's Choice voting is underway on the next new Kettle™ brand Potato Chip flavor. Fans are choosing from exotic, internationally-inspired flavors including: Aztec Chocolate, Island Jerk (no, we’re not calling names), Twisted Chili Lime, Royal Indian Curry and Dragon 5 Spice.
"Want to try the flavors first? The limited-edition Party Pack is available at www.passporttoflavor.com and includes bags of all five Passport to Flavor Kettle™ brand Potato Chip flavors as well as a bunch of fun extras for just $19.95 - including shipping. The Party Packs make great holiday or hostess gifts and are a tasty surprise to have on hand when friends stop by.
"Also - this year all voters are entered to win a $4,500 travel voucher from REI Adventures! (((If you're not already too obese to move from a lifetime of spam email and top-end snack foods.)))
"The full scoop is below and I have an image of the Party Pack I can send if you want."
Best,
Erica
Contact: Erica Erland, Maxwell PR
503-231-3086/[email protected]
KETTLE FOODS BIDS BON VOYAGE TO BLAND, INVITES FANS ON HOLIDAY WITH CHOCOLATE AND CURRY POTATO CHIPS
- Limited Edition People's Choice Flavors Make Tasty Holiday Gift -
SALEM, Ore. – Nov. 1, 2006 – It's time to pack your bags for a flavor adventure with Kettle Foods' third annual People's Choice campaign: Passport to Flavor. Kettle™ brand potato chip fans will choose the company's next flavor from one of these exotic offerings from around the world: Aztec Chocolate, Island Jerk, Royal Indian Curry, Dragon 5 Spice and Twisted Chili Lime. Voting begins today at www.PassportToFlavor.com, where fans can purchase a limited edition Party Pack to sample the flavors before voting.
"Our fans are into international flavor trends like sweet, salty and spicy blends and this year our Passport flavors are a wildly exotic escape for the taste buds, not to mention the sheer decadence (((On come on, let's mention the sheer decadence))) of a potato chip made with Dagoba® Organic Chocolate," said Carolyn Richards, Chief Flavor Architect (((!))) of Kettle Foods. "These flavors will knock your socks off."
Richards describes the nominated flavors as:
Island Jerk: This mash-up of fiery Jamaican jerk is the real deal with island spices like chili pepper, black pepper, cinnamon, allspice, cumin and thyme.
Royal Indian Curry: Full-bodied and warm, this creamy curry chip will flood your senses with flavors of India including yellow turmeric, mildly sweet coconut, cayenne, cardamom, mustard, allspice, cinnamon, onion, ginger and garlic.
Aztec Chocolate: Here is a chip both sweet and savory, with hits of red chili spice and the lightest kiss of cinnamon (((imagine kissing someone after wolfing down a bag of this))) to accentuate the rich Dagoba® Organic Chocolate flavor.
Dragon 5 Spice: With a complex blend of signature Asian-style barbeque spices including anise, black pepper, cinnamon, fennel and ginger, this is a new dynasty of flavor.
Twisted Chili Lime: Duck under the equator and revel in this zesty lime chip, heightened by the slow burn of jalapeño, with delicate hints of garlic, tomato and cumin.
Limited Edition Party Packs Perfect for Holiday and Hostess Gifts
Shoppers this holiday season are expected to give more specialty foods as gifts, according to Unity Marketing’s Gift Tracker study. To meet demand, Kettle Foods has boosted production of its popular sampler so more flavor-seeking fans can taste and share this year’s Passport flavors. Available at www.PassportToFlavor.com for $19.95 including shipping, the festive Party Pack is a perfect holiday gift. It includes five 5 oz. bags, one of each flavor, a special world music sampler CD from Putumayo World Music, (((great tie-in!))) trivia postcards, food pairing ideas, drink recipes, a chip clip and more. Testers are encouraged to share with others, compare favorites and go online to rate each flavor on a five-point scale of yuck to yum.
Every People’s Choice voter will be entered to win a $4,500 travel voucher from REI Adventures to experience the exotic flavors of the world first-hand. For those who live for armchair traveling, the winning People’s Choice: Passport to Flavor Kettle™ brand potato chip will be announced in January and available at grocery and natural food stores nationwide in May 2007. Last year’s winning People’s Choice Happy Hour Edition flavors, Buffalo Bleu and Tuscan Three Cheese, are on grocery store shelves nationwide now.
About Kettle Foods
Founded in 1978, Oregon-based Kettle Foods is a privately owned company committed to producing great tasting, all-natural snacks with a caring commitment to its employees, craft and community. In doing so, it leads the industry as the No. 1 salty snack brand in natural supermarkets according to SPINS, with distribution throughout North America, Japan, Guam and Western Europe. Its manufacturing sites in Salem, Ore., and Norwich, United Kingdom produce more than 20 flavors and four varieties of potato chip offerings, eight flavors of organic tortilla chips and a variety of nut butters and trail mixes. Visit www.kettlefoods.com for more information.
(((Folks, green marketing has become downright diabolical.)))
