Nov 13, 2006 4:53 PM

Nintendo's Wii Marketing Blitz Detailed

On the Planet GameCube podcast, Game Informer’s Billy Berghammer decided to get into it with me about how he hadn’t seen any Wii television ads. Bad timing, sir! Nintendo announced this morning the details of their $200 million marketing blitz, which does indeed include sponsorship of television programmes via short-form “advertisements.” Beginning this week, the […]

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Chris Kohler started writing for WIRED in 2002, and founded WIRED.com's Game|Life channel in 2005. He is the author of the books Power-Up and Retro Gaming Hacks, and co-hosts the Stitcher Award-winning podcast Good Job, Brain! ... Read More

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