Another question worth answering

Here's an interesting point:

You guys are Wired magazine for God's sake. Do something cutting edge and not old school like your magazine's design. As a web designer and ex-print designer I study your print magazine for new design ideas and concepts....
Imagine a full-screen, HD quality show broadcast from an interactive 360 environment... please.

Our friend didn't include a link to the "interactive 360 environment" he describes, which is okay, because metaverses frighten me. But he does score a palpable hit when he asks why the technological deployment of our show isn't more bleeding-edge. Why are we using Quicktime? Why aren't we in high-def? Why won't the show be on both Blu-Ray and HD-DVD?

At Wired we're always walking a line between bringing newbies into our world and squeezing every new, cool thing we can out of that world. We are, after all, a dead-tree publication writing about an online world.

That dichotomy is a strength for us, not a weakness. With the TV show, we're trying to bring in viewers who might not ordinarily watch such stuff—who might not be as comfortable with all the tools and technologies out there that we are in the editorial bullpen.

A final note: if you appreciate our magazine's design right now, just you wait.