Eliot Van Buskirk

iTunes Sales Are Down

Forrester analyzed iTunes sales over a 27 month period and found what the Register calls a "collapse" in sales. "While the iTunes service saw healthy growth for much of the period, since January the monthly revenue has fallen by 65 per cent, with theaverage transaction size falling 17 per cent." While Forrester cautions against making […]
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Forrester analyzed iTunes sales over a 27 month period and found what the Register calls a "collapse" in sales.

"While the iTunes service saw healthy growth for much of the period,
since January the monthly revenue has fallen by 65 per cent, with theaverage transaction size falling 17 per cent."

While Forrester cautions against making too big of a deal out of the decline, I chalk it up to a healthy disrespect for DRM. Most people are still buying CDs (although sales of those have declined as well). I bet the labels wish they'd made a deal with the original Napster back when they had the chance.