Chris Kohler
Culture

Pachter on Xbox 360's Slow Sales

Wedbush Morgan Securities’ Michael Pachter is one of the best-known analysts covering the games industry. He was also, by his own admission, "probably wrong" about his bullish stance on the Xbox 360’s sales. It’s definitely worth a read. Is there anything Microsoft can do to accelerate demand for the 360 besides a price cut and […]

Xbox360top2_02Wedbush Morgan Securities' Michael Pachter is one of the best-known analysts covering the games industry. He was also, by his own admission, "probably wrong" about his bullish stance on the Xbox 360's sales. It's definitely worth a read.

Is there anything Microsoft can do to accelerate demand for the 360 besides a price cut and the release of Halo 3?

I'm not sure a price cut will do it. I am beginning to think that A) there are fewer price-insensitive hard-core gamers than we all believed, B) high-definition matters, and over 70 percent of households don't have it yet, and C) people are conditioned to wait for price cuts. It's still early, so maybe December will surprise us.

Michael Pachter: Xbox's Unmerry Xmas [Newsweek]