WIRED Staff

Bra That Uses "State of the Art Biology and Technology"

Australian company Pleasure State has introduced some new bra technology, just in time for 2007. Called BioFit, the line of bras are allegedly shaped exactly to fit your breasts and maximize their pneumatic nature. How is this done? Well, the Pleasure State website promises: BIOFIT uses state of the art biology and technology to develop […]

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Australian company Pleasure State has introduced some new bra technology, just in time for 2007. Called BioFit, the line of bras are allegedly shaped exactly to fit your breasts and maximize their pneumatic nature. How is this done? Well, the Pleasure State website promises:

BIOFIT uses state of the art biology and technology to develop a bra that ensures ultimate cleavage for your cup size as well as maximum comfort.

Now there's a WTF moment if I ever saw one. What are we talking about here, people? Nanobots? Skin grafts? Smart foam? What is "state of the art biology," anyway? Oh, never mind. Apparently Aussie TV show A Current Affair elucidated:

[The] A cup Biofit bra padsunderneath and to the side of the bust;the B cup has more at the sideand less underneath;the C Biofit gives you natural cleavage by simplypushing up the bust for maximum effect wheras the D cup simplyamplifies the cup’s natural advantage.

On a Vogue Australia forum, one fan gushes: "Works a treat if you're boobless like me." Now there's a real endorsement.

BioFit Bra [via TrendHunter]