Chris Kohler
Culture

Burger King Games: Triple Platinum

Gears of War isn’t the only Xbox property pushing three million copies. Burger King released a healthy second-quarter financials report today, in which the scrappy fast-food underdog reported that their growth was primarily driven by some unorthodox revenue sources: Chief Executive John Chidsey said the lower-priced "Value Menu" and the promotion with Microsoft’s Xbox 360 […]

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Gears of War isn't the only Xbox property pushing three million copies. Burger King released a healthy second-quarter financials report today, in which the scrappy fast-food underdog reported that their growth was primarily driven by some unorthodox revenue sources:

Chief Executive John Chidsey said the lower-priced "Value Menu" and the promotion with Microsoft's Xbox 360 video game console helped drive sales and customer traffic. He said more than 3.2 million Burger King-branded Xbox 360 games were sold at $3.99 each.

I don't order off the BK value menu, but I totally bought the games. Expect sequels this holiday season, if they know what's good for them. Now, if you were Nintendo, what would you do? Wii games at McDonald's? Yes.

Xbox promotion, value menu lift Burger King earnings [USA Today/Reuters]