Chris Kohler
Culture

Half of 360 Owners New to Microsoft Cult

With all the talk over Nintendo’s expansion of the video games market with Wii and DS, Microsoft’s been doing some market expanding of its own. Specificially, they’re expanding into Sony’s turf. Over half of Xbox 360 owners never owned an Xbox, says Microsoft’s Chris Satchell: "We’ve sold 10.4 million, but the stat you may not […]

360_1With all the talk over Nintendo's expansion of the video games market with Wii and DS, Microsoft's been doing some market expanding of its own. Specificially, they're expanding into Sony's turf. Over half of Xbox 360 owners never owned an Xbox, says Microsoft's Chris Satchell:

"We've sold 10.4
million, but the stat you may not have heard is that over half of those sales are from people that didn't own an Xbox 1. [...] What we're actually finding is that our customer set is broadening, which we think is important."

I'd love to see Nintendo release some of their data on Wii owners -- which you know they have, because of that whole "extend your warranty by registering your console" thing they did.
Dissecting Microsoft's CES [GamesIndustry.biz]