Chris Kohler
Culture

Sony, Namco Bandai Create Joint Venture for PS3 Development

Wha… what? Bloomberg is reporting this morning that Sony and Namco Bandai are forming a joint venture company to develop PlayStation 3 games: Namco Bandai will own 51 percent of the venture, named Cellius Inc., with Sony holding the rest, Sony said in a faxed release today. The venture will begin operations on March 6. […]

BamcoWha... what? Bloomberg is reporting this morning that Sony and Namco Bandai are forming a joint venture company to develop PlayStation 3 games:

Namco Bandai will own 51 percent of the venture, named
Cellius Inc., with Sony holding the rest, Sony said in a faxed release today. The venture will begin operations on March 6.

I have no idea what to think. Does this mean that Namco Bandai is so high on the PS3's success that they're willing to pitch in with Sony on such an unprecedented move?

Or does it mean that Sony's situation with Namco Bandai is so tenuous that they actually have to put up 49% of the money and a bunch of development resources just to get them to support the system?

I'll sleep on it.
Sony, Namco Bandai Ally to Jointly Make Games for PlayStation 3 [Bloomberg; watch the reaction at NeoGAF]