62% of European Music Execs Think DRM Hampers Digital Music Sales

According to a survey of European music industry executives taken this past December and January, "62% believed that dropping DRM and releasing music filesthat can be enjoyed on any MP3 player would boost the take-up ofdigital music generally." However, the survey also surveyed those not at record labels. Only 48% of label execs thought that […]

According to a survey of European music industry executives taken this past December and January, "62% believed that dropping DRM and releasing music filesthat can be enjoyed on any MP3 player would boost the take-up ofdigital music generally."

However, the survey also surveyed those not at record labels. Only 48% of label execs thought that selling music without DRM would increase the adoption of digital music (interestingly, 58% of execs at "larger labels" thought so, which runs counter to conventional wisdom). "Mr Mulligan [co-author of the study] also pointed out that so far few consumerswere troubled by DRM - though this was down to the fact that Apple'siPod dominated the market."

Also of note is Mulligan's mention of the "strength of the responses," which backs up the idea that the labels really have been weighing the pros and cons of getting rid of DRM.

(on BBCNews; no time for an image because I'm headed back to the Delta terminal at JFK to try to get on yet another plane... hope this one takes)