The foreign incarnations of Apple's much-parodied ad campaign characters recently did the rounds, with the British pair getting much of the attention.
The BBC takes a close look at the U.K. ads and explains why, to locals, they might lack the impact that Apple expects. While Mitchell and Webb act the parts well, they can't lose the personas of their respective characters on their own show, which just happen to run somewhat counter to those depicted by the ads.
The upshot is that to Brits, "Mac" still comes across as a smug little twit.
Also interesting is a translation of a Japanese ad in the comments, posted by Jonathan Baldwin of Dundee: unlike the American and British ads, which try to trick people into forgetting that Macs are PCs, it opens with that very fact and plugs the OS instead:
That web look [BBC]
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