Chris Kohler
Culture

Japan Looks at American Console War

The 360/PS3 console war in North America gets a fresh look from this week’s Toyo Keizai, a Japanese business magazine (that, from its name, I assume focuses on East-West business affairs). While PS3 (and Wii, and every other piece of gaming hardware) is killing the Xbox in Japan, the magazine notes (perhaps to the surprise […]

Toyo

The 360/PS3 console war in North America gets a fresh look from this week's Toyo Keizai, a Japanese business magazine (that, from its name, I assume focuses on East-West business affairs). While PS3 (and Wii, and every other piece of gaming hardware) is killing the Xbox in Japan, the magazine notes (perhaps to the surprise of many business types there) that it's not so in the US:

However, it's hard to think that Sony easily keeps selling PS3 until total number of units reaches to that of 360. Without a doubt,
Microsoft is going to start "squashing" PS3. An executive at a certain major software company says "I suppose that Microsoft will start a big price drop within this year and Sony should follow that or they'll lose their market share."

I don't know about "squashing", but I wonder if these hastily transrated comments are true -- that Microsoft will start the price wars. I bet they do.

Japanese Perspective on Console War in America [Kotaku]