The Mental Floss blogs has a wonderfully entertaining look at Irna Phillips, the woman who single-handedly created the entire genre of the soap opera, including all of its clichés, including the use of melodramatic organ and the frequent use of disease-related plots, which were informed by her own hypochondria.
Of course, it wasn't all success:
Even when not rendered in monochrome, surgery wards are technicolor wonderlands of green tile, vivid gore and squirting marrow.
Mental Floss [How To: Build a "Dynasty" [Mental Floss]
