Apple TV Now Shipping

Just a quick note for those that have been waiting, the Apple website has been updated and says that the company is now shipping Apple TV to U.S. stores.

The iPhone has overshadowed Apple TV considerably, but I have high hopes for Apple's set top box. The only downside I can see is the puny hard drive. But with Quicktime recently updated to support 1280 by 720 HD video, I think Apple TV may well be a kind of sleeper hit in much the say way the iPod started out rather slowly.

In other Apple news Cult of Mac's Pete Mortensen has the Apple NAB show announcement and concludes that the most likely announcement will be a new version of Final Cut Pro.

Apple dashed any remaining hopes that it would announce anything really exciting at its upcoming event at the National Association of Braodcasters conference on April 15, the company has begun shipping out digital invitations to the event, dubbed, “Lights, Camera, [Apple logo].” Which means, yes, that we're probably looking at nothing more than new version of Final Cut Pro and Shake and maybe a Mac Pro with some added power and maybe 8 cores. Maybe I'm just cranky — maybe I only get excited about laptops these days.

Much as I'd love to see a new version of Aperture, I think Pete is probably right.