Arphid Watch: SXSW 2007


sxswrfid
Originally uploaded by brucesflickr. http://www.usingrfid.com/news/read.asp?lc=d72089cx1016zx

SxSW festivals to use RFID wristband ticketing

Monday March 5, 2007

The automatic wristband identification technology supplier Precision Dynamics Corporation (PDC) has announced a contract to supply festival producer South by Southwest (SxSW) with its Smart Band RFID wristband system for the SXSW Music, Film and Interactive Festivals this month.
SXSW implemented PDC's RFID solutions for the fourth consecutive year to automate admissions, prevent counterfeits, and improve attendees' overall experience.

This article is copyright 2007 UsingRFID.com.

RFID tickets

More than 36,000 conference participants, trade show attendees, and media will attend the SxSW festivals and conferences. Admission tickets will consist of either a PDC Smart Band RFID Wristband or an RFID-enabled Access Badge.

In 2003, SxSW counterfeit wristbands (the non-RFID variety) were sold with a total face value of as much as US$500,000. Since the implementation of PDC Smart Band RFID Wristbands, instances of counterfeit activity has been eliminated. (((How would they know that?)))

Stamping out fakes

"The first year we used the ID bands, we were amazed at how much shorter the lines were at venues," says Eve McArthur, SxSW Operations Director. "There must have been more counterfeit bands than we thought in the past. And since then, though our event is growing significantly each year, the lines have not grown accordingly." (((Slacker thieves beware!)))

(...)
· Visit PDC at http://www.pdcorp.com · Visit SxSW at http://www.sxsw.com