Chris Kohler
Culture

Mark Rein: Sony "Still the One To Beat"

Epic Games VP Mark Rein says that Sony is still the strongest player in the next-gen wars, reports GamesIndustry.biz: Sony has a very, very strong brand, so in my opinion, they’re still the one to beat […] as the marketing dollars get turned up to support the larger quantities of machines, with potential price drops […]

ReinEpic Games VP Mark Rein says that Sony is still the strongest player in the next-gen wars, reports GamesIndustry.biz:

Sony has a very, very strong brand, so in my opinion, they're still the one to beat [...] as the marketing dollars get turned up to support the larger quantities of machines, with potential price drops and titles like Singstar which appeal to the larger market... Those machines will ignite, they'll take off, and they'll sell just fine.

All true, but replace "Sony" with "Nintendo" and "Singstar" with "Super Mario 64" and doesn't it sound just like 1996? I don't know about relying entirely on past brand strength to predict the outcome of today's battles.

Sony "is still the one to beat," says Epic Games boss [GamesIndustry.biz]