"So yes the mobile, as the 7th Mass Media is the youngest, least understood, most dangerous new mass media - one which will soon supercede the internet. Not because consuming a web page is better on a phone (that would be stupid to even try) but rather has five benefits the internet cannot hope to match. And in addition to those five, the mobile can also replicate all that the internet can do, while not necessarily replicating all of those media experiences quite as well.
"So this is what I want. I want YOU to spread the word. This is the dawn of mobile as a mass media. The sky is the limit. Nothing is set in stone. Now is the time to invent. Those brave souls who came from radio, and looked at the opportunities in TV and decided to go beyond listening, and invented the Game Show format, and the Talk Show, and Reality TV, and music video, etc. Don't look at limitations, comparing mobile to TV or the internet. Think of the possibilities and develop the mass media beyond what has existed before.This is the newest mass media, and will soon be the most powerful mass media on the planet. It has enormous implications to the current giant, TV. And to its revenue engine - advertising. It has a huge implication to the internet, which will soon be overtaken in importance by mobile. Yes, you heard it here first. Mobile to the internet is like TV is to radio. Be sure you capture the real opportunity of our lifetimes."
