Robin Steinberg (pictured above as her Second Life avatar) has an essay as part of Ad Age magazine’s MediaWorks column entitled “Is Print Dead? Not on Your (Second) Life.” Apparently Steinberg was at the recent 4A’s Media Conference, and was sitting on a panel when she was confronted with the question, Is print dead? Here’s what happened: “I took a breath and rallied myself: ‘Not on your life!’ I answered with passion. ‘Not on this life, your avatar life, or your Second Life. Print is not dead.’” She then goes on, in her essay, to state “I am certain that digital is not going to kill publishing.” To this I say, well, of course it’s not. In fact, not only will digital not kill publishing, but the two will merge and publishing will become digital (in terms of production and workflow, publishing has been digital for years; the only place where it’s still analog is at the final point, when the consumer gets his or her hands on it).