Reggie on Nintendo's "Full-Court Press" For More Wii

Nintendo president Reggie Fils-Aime sat down with the San Jose Mercury News at DICE, and told the paper that Nintendo is in the midst of a "full-court press" to catch up to Wii demand -- and illustrated what would happen if they fail:

[W]e are all acutely aware of the issue. And we all recognize that we have a limited period of time to address the issue, because more so than the core gamer, the casual gamer will get frustrated if they cannot get their hands on the product. And so, certainly from a total company perspective, we're making a full-court press. Now the interesting thing about this - and this is where I'll look back - we had the same issue with DS all last year. And so, when a product is in such high demand, you can't solve it overnight.

Fils-Aime goes on to point out that the DS shortage is what caused the lower-than-expected January sales numbers, and that it would likely sell more in February. He turned out to be very right, although it would have been more impressive a prediction had the Mercury run this interview before the NPD data hit.

Nintendo head lays out game plan [San Jose Mercury News]