In what has to be the most awesome PR move ever, Sony UK boss Ray Maguire gave 46-inch Bravia W flat panel TVs to all 125 people waiting in line to buy a PS3 at the Virgin Megastore. Holy. Flaming. Cow.
Maguire was uncharacteristically humble for a Sony rep when he explained the reasoning behind the giveaway:
PlayStation 3 is about the new generation of high definition. There are some people in that queue for whom the HD part is the more difficult part of the equation, and I think it's a way of just saying thank you. People waiting for 36 hours and sleeping overnight is absolutely unbelievable - it shows the affinity people have for the brand, and it's really humbling.
Is there anything to say to this other than, "Wow"?
